How JaraMarket Built a Personalised, AI-Driven Grocery Marketplace on AWS

About the Company

Founded in 2024, JaraMarket operates an online marketplace that simplifies access to fresh food and everyday essentials. The company focuses on delivering reliable, affordable, and customer-centric shopping experiences through technology-driven solutions.

Customer Challenge

As JaraMarket expanded, the platform experienced high cart abandonment rates, declining average order value, and slow product discovery. Search results were not personalised, leading to longer shopping journeys and reduced customer engagement. If left unresolved, these challenges risked lower retention, inefficient inventory planning, and increased operational costs.

Partner’s Solution

Digitspot, an AWS Advanced Partner, worked with JaraMarket to design and deploy a scalable, AI-driven marketplace on AWS. Amazon DynamoDB was used for fast, serverless data storage, ensuring low-latency performance during peak shopping periods. Product discovery was enhanced using Amazon OpenSearch with hybrid search, combining keyword and semantic search for more relevant results. Amazon SageMaker enabled demand forecasting to help optimise inventory planning. A real-time personalisation engine built with Amazon Personalize delivered tailored recommendations, including automatic handling of new users. The platform was deployed using a serverless architecture powered by AWS Lambda, Amazon API Gateway, and AWS Amplify, with monitoring and alerts enabled through Amazon CloudWatch and Amazon SNS.

Results and Benefits

The solution reduced cart abandonment, increased average order value through personalised recommendations, and significantly improved product search speed. JaraMarket also benefited from lower operational costs using fully managed AI and serverless services, while gaining a future-ready architecture that supports continued growth and innovation.

About the Partner

Digitspot, founded in 2011, has built its reputation on helping businesses of all sizes leverage cloud solutions to drive growth and innovation. As an AWS Advanced Partner, Digitspot continues to deliver world-class strategies and implementations that empower organisations to succeed in the digital era.